Master Resell Rights (MRR) & Private Label Rights (PLR)

Master Resell Rights (MRR)

MRR products also include pre-made digital assets like software, courses, eBooks, and templates. However, with MRR, the focus is on reselling and passing on the same rights. Here’s what MRR allows:

  • Resell Freely: You can sell the product to your customers, and keep all the profits.
  • Pass on Resell Rights: Not only can you sell the product, but you can also give your customers the ability to resell it to their audience. This creates an extended business opportunity for them.
  • Use Personally: Of course, you can also use MRR products yourself to gain knowledge, tools, or templates for your personal or business growth.

    ⚠️ Limitations: MRR typically does not allow for altering the product or rebranding it as your own. You’re selling it ‘as-is’ with resell rights included.

    Private Label Rights (PLR)

    PLR products are pre-made digital assets like eBooks, articles, software, graphics, videos, and more, that come with special rights. When you acquire a PLR product, you’re not just buying the content—you’re purchasing the freedom to transform it into something unique. Here's what you can do with PLR:

    • Edit Freely: Modify the content to fit your brand voice. Add or remove sections, update information, or combine it with other content to create something entirely new.
    • Rebrand with Your Name: You can put your name, logo, and branding on the product, positioning yourself as the original creator.
    • Resell for Profits: Once rebranded, sell it as your own product and keep 100% of the earnings.
    • Add Value to Offers: PLR products can be bundled with other products or used as bonuses to increase the perceived value of your offerings.

      ⚠️ Note: While PLR allows extensive customization and resale options, you usually can't pass the same PLR rights to your customers. They receive the finished product but not the licensing to resell or modify it further.